<< BACK TO EPISODES

Zuzana Dobro

August 18, 2020
Email:
LinkedIn:
http://www.linkedin.com/in/zuzanadobro
Website:
http://www.zuzanadobro.com

Episode Summary

Zuzana Dobro is the founder of The WHO Method. Zuzana is a former communist kid who left the Eastern Bloc with £200 in her pocket to pursue her passion for design. Zuzana helps entrepreneurs and small business owners gain clarity and reach alignment with their dream customer.

Episode Note

A lot of entrepreneurs neglect the importance of creating their dream customer profile when they start their business. Zuzana, the developer of the WHO method, explains the importance of maintaining customer relations and gives us insight on how we can determine who exactly is our dream customer and how to attract these ideal customers into our business.

4:36 - How a restless traveler like Zuzana is handling the COVID world

7:44 - Zuzana's past as a kid in communist Czechoslovakia and how she dared to dream

15:47 - Zuzana's time in Microsoft

21:34 - When Zuzana realized that corporate life wasn't for her

31:48 - How travelling gave her insight into human behavior

37:30 - A lot of entrepreneurs and business leaders neglect the importance of creating a customer profile

43:39 - Communicating and staying in touch with your clients and customers is even more important during difficult situations like COVID

51:33 - There's nothing wrong with inviting your customer into your creative workshop

1:04:50 - How the ability to sense the emotions of the customer/buyer can help you get to the truth

1:24:35 - Sometimes, what people think they want is different from what they actually need

1:34:06 - Zuzana's passionate plea to entrepreneurs

Get in touch:
MARK: www.linkedin.com/in/markhleary | www.leary.cc
Zuzana Dobro:
www.zuzanadobro.com
www.thewhomethod.com
www.linkedin.com/in/zuzanadobro
www.facebook.com/zuzanadobrolive
www.ig.com/zuzanadobro


Production credit:
Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable

Latest Podcasts

Listen in on a candid and in-depth conversation between two people with a passion for excellence in the entrepreneurial world.

Khaliah Guillory

October 21, 2020
Listen Now

The creative mind behind Nap Bar is Khaliah O. Guillory. Nap Bar, the first white glove, self-care napping experience in Texas, offers communities and companies on-site and en suite rest sanctuary to help reduce sleep deprivation and increase productivity.

John Chen

October 14, 2020
Listen Now

Meet the virtual leader of Geoteaming – he’s been virtually meeting for over 35 years. He has planned an international conference for 200 for Microsoft. John is a recognized thought leader on engaging virtual meetings.

CJ DuBe'

October 7, 2020
Listen Now

With more than 25 years of experience, CJ knows a lot about business and people. Not following a traditional path, CJ has worked in a variety of capacities, from managing a sales team for a large international company to Director of Operations and HR for a facilities management firm.

Kristie Clayton

September 16, 2020
Listen Now

Kristie Clayton is the Integrator and Chief Compliance Officer for BCR Wealth. A few of her many responsibilities include Human Resources and leading the Operations team. Like so many EOS companies, is really a people-focused company.

© Copyright 2020 | All rights reserved for Mark Henderson Leary, LLC