Many entrepreneurs are skilled sales people, but many are not. What do you do when you need to hand the sales leadership to someone else?
In this episode, Mike and Mark talk about all the challenges that an entrepreneur faces when they are considering for the first time to bring in a full-time head of sales, a full-time sales person, or hiring a firm. It's not an easy transition and often times the real issue is that it's really not time yet. The challenges are complex, and a lot of it has to do with confusion between the roles of sales and marketing and the difference between the two. Mike and I dig into many of the situations that make for success and for failure during the transition. This discussion is particularly relevant for commodity or services businesses.
Engineering / Post-Production: Leo Medley
Art / Design: Immanuel Ahiable
Digital marketing is not just about pushing buttons inside of social media platforms. It’s all about understanding how your customer thinks, feels, acts, and speaks in their normal daily life. Darrell Evans joins me on the show today to get into the nuts and bolts of what marketing truly is.
The way you can reduce the risk of unknown unknowns and build better businesses is to have process in the picture. It could sound terrifying at the onset, but let Maceo Jourdan and I convince you why it’s absolutely necessary.
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